![]() His live stream on Twitch had 4,440 viewers and almost 20,000 views on YouTube, according to Tourism Ireland. In Germany, a streamer called Kaya Yanar did an advance promotion on Instagram that generated more than 60,000 impressions. Recorded extracts from that livestream on YouTube and other Ireland-related material garnered more than 50,000 views since they were uploaded. ![]() ![]() In France, Tourism Ireland worked with a streamer called NotaBene who had 5,545 viewers on his two-hour live stream on Twitch. Tourism Ireland said the campaign had cost a total of €49,405 but declined to release details of how much the individual influencers had been paid citing commercial sensitivity.įrom that total, €1,599 was paid to Maxmedia for their work on video editing while media agency OMD were hired to arrange the influencer campaign.
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